Tech and Media Keynote: Drive Revenue and Efficiency with AI

Notes:

        
- By 2025, we'll have created 463 zettabytes of data. When your data is siloed, it's hard to really unlock AI's full potential. Salesforce platform brings together apps, AI tools and data all in one seamless experience.

- Spotify is using Salesforce to forecast and understand what is going on with its business. As a result, Spotify is at a 99% forecast accuracy rate on a weekly basis. Danwatch is leading the way in which brands can connect with their consumers with more impactful and smarter advertising.

- You're in advertising sales ops, of course. Can you tell us a little bit about how Salesforce has helped you in your day to day operations. One of the things that we use a lot is our monetization dashboards. Our mantra is no impression goes unsold.

- How has Salesforce helped you harness the power of data in elevating your user experiences? We use data ingestion both from performance as well from our sales playbook. That's helped us increase at least a 15% lift in retention and growth.

- Spotify has noticed a 40% increase in productivity. It's been driven mostly through slack. Every time we have a opportunity, a slack channel gets created for that opportunity. All that productivity is actually going into elevating our experiences as consumers of Spotify.

- Having a data strategy is no longer a, uh, nice to have or a bonus. It's critical to your growth and unlocking AI's full potential. We are combining human expertise with AI powered agents, allowing you to scale your operations at scale. This is the true power of showing data plus AI plus action.