How BT Leaders Boost Business with Salesforce

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- Industry, drive efficiency and improve customer experiences. We're going to talk everything from business strategies to finding professional and personal success as leading women in tech. Joined by consumer CIO Natalie Vafiatis.

-  BT launched a new EE brand to attract customers to take converged products from them. Salesforce came in with the comms cloud. And it's a real success story because we've seen our NP's grow significantly. We're seeing customers add more tv and also buy more connectivity services from us.

- Only 25% of Fortune 500 CIO's are female, according to a 2023 study. What are some of the challenges you face as a female leader in tech? Be champion changes your life. To be a champion changes yours.

- How do you think that allies can be more supportive? Um, I think it's all those things that you said is like, support others around you, treat others how you wish to be treated. If you see something that doesn't feel right, you've got to call it out again.

- Natalie: The representation in the workforce of STEM is so minimal for women at the moment. And I'm proud to say in the company that I work for, we're really trying to drive that change. And the reason why it's really important is that we are a representation of our customer base.

- Communications cloud from Salesforce increase the efficacy of sales teams through the power of automation. See how leading global telecommunications providers are transforming their customer relationships with communications cloud. To learn more, visit salesforce. com communications.