Get Behind the Wheel with Formula 1° and Data Cloud

Notes:

        
- 1.2 trillion activations that drive customer engagement. Data cloud is Salesforce's fastest growing innovation and every customer needs it. Data is the foundation for AI and customer success. Now let's jump and see how data cloud can work for you.

- Matt has been with Formula one for around seven years. He talks about harnessing the data we've now got in data cloud to support what we're doing on a commercial perspective. Personalization journeys are really starting to yield significant results.

- Data is everywhere. The challenge is assimilating it and making it, contextualizing it. That's the whole crux of the 360, now we are realizing it. And I think that's a trend we're seeing across all of these different companies, especially brands like Formula One.

- What role does data and data cloud play in creating that incredible experience for fans? Data driven insights are really going to help you make the most efficient, powerful decisions that are right for your customers or your fans.