Marketing & Commerce Keynote: Build Lasting Relationships

Notes:

        
- Please welcome EVP and GM Marketing cloud salesforce, Steve Hammond. Good morning everybody, and welcome to the marketing and commerce keynote. An incredible event. So much networking, so much learning, so many great things happening.

- Thank you and thank you so much for taking the time both to prepare for this and to be up here on stage with me. We're going to go straight into data here, unlocking your data. Kelly Eliahu who leads our product marketing will take us through data cloud.

- Data cloud is a hyperscale data engine built into Salesforce that powers the entire customer lifecycle. Data cloud allows you to harmonize all of that data into one metadata model and unified customer profiles. All of this data and metadata is what makes AI effective in the business context.

- Einstein marketing intelligence gives marketers one place to prove marketing ROI and impact. Imagine a marketing manager at Elektra who is struggling to hit a revenue target. His agent recommends a 20% off snow tire promotion to help him get back on track. Michael Afrancy: How power of data AI and humans together to grow revenue.

- I'm very excited to be here and to be sharing the stage with my incredible colleagues from the marketing cloud team. For years we've been working to blend the lines between the clouds and I can think of no two clouds that belong better together than marketing and commerce. We have so much more to do together now that we're on the Einstein one platform.

- Salesforce's Einstein personalization for web makes personalization possible from marketing to commerce. Only Salesforce can connect every department and every interaction across the entire customer lifecycle. Use the QR code up on the screen to share your feedback on today's keynote.