We started with a challenge: to build an intuitive, reliable, modern recorder.

During this journey, we met many people who helped us realize the importance of privacy — you need to feel safe to speak freely. As we’ve grown, our focus has remained the same: we put our customers first and keep things straightforward.

I created Alice so that everyone has the ability to speak freely, promote fairness, and, most importantly, capture and preserve the truth.

Spoken word is the deepest expression of our thoughts, emotions, and identity—especially when it’s unfiltered and authentic. Through speech, we don’t just communicate; we connect, understand, and preserve our shared human experiences. Alice exists to serve this profound form of communication, making spoken words accessible to all, regardless of language, geography, and circumstance.

To achieve this, we provide a set of tools:

• Frictionless, reliable recorders to ensure that every word is captured with integrity.
• State-of-the-art AI for cutting-edge accuracy, across situations and languages.
• Plugins to integrate seamlessly with the services you rely on for work and communication.
• A vault, private or public, for organizing and showcasing collected works.
• Platform APIs & embeddable widgets for developing new product experiences.

Authenticity Will Become Critical

In a world where deepfakes now permeate every digital medium—audio, video, images, and even text—it’s hard to tell what’s real. How do you know what’s true? Who can you trust? This inability to distinguish fact from fake makes it difficult for society to function cohesively. It creates division. This is what we’re fighting for—the preservation of truth. Because truth maintains trust. Alice is the place where the spoken word remains authentic. If it’s on Alice, it was said exactly as it appears, by that person, at that moment in time. It is accessible, usable, and identifiable.

Privacy is Key

Privacy is your basic birthright. Yet it is eroded everyday, in more wilful ways. Not a day goes by when someone isn’t the victim of a data breach, or there isn’t an exposé of yet another data broker. If we don’t address this, future generations will grow up with no expectation of privacy— and that benefits only a very few large organizations, not the world. Alice is built on an unbeatable foundation of privacy. In our case, no one is listening, and that’s a good thing—it’s safe and trustworthy. No ads, no tracking, no data mining. We want every person, in any situation, to comfortably say what they want.

Trust keeps our society functioning. Without it, the basic fabric of our communities unravels, pulling us back into smaller, isolated groups instead of propelling us forward toward a connected, peaceful world.

In our quest to capture the truth, we began with journalists — those tenacious seekers of facts. And we’re just getting started.