Holiday Predictions

Notes:

        
- Kayla Schwartz is director of consumer Insight Salesforce. She talks about the latest holiday shopping trends and what to expect this fall.

- We're predicting around 2% year over year growth across November plus December in digital sales. 50% of consumers are saying that they're going to be placing a holiday purchase on these applications and marketplaces. The reason why consumers are gravitating is because of price.

- Amazon just announced their prime day is going to be October 8 and 9th. Consumers are waiting for Cyber week to make their purchases. 67% of consumers are waiting until Cyber week for good deals. So it'll be very busy for retailers.

- 18% of holiday orders will be influenced by AI. That's really going to be key to connecting consumers to product quickly and easily. It's also important to cut through that noise with targeted marketing.

- There's one less week between Cyber week and Christmas. Pickup in store is going to be a key factor for retailers. It's going to extend their online shopping period. We're predicting that 33% of online orders after that ground shipping cutoff will be placed for bopus.

- Salesforce is using data cloud, Agent force as well as commerce cloud to make the shopping experience that much better. Behind every generative AI result is a prompt. Prompts help your teams work faster by embedding AI functionality. Come and see us today at the campground.