Supercharge Commerce & Marketing on the Salesforce Platform

Notes:

        
- Session on how to supercharge commerce and marketing experiences on the Salesforce platform. Don't, uh, buy what isn't real yet and make your purchasing decisions based on everything that's currently available.

- The telco giant launched a unified commerce storefront between 2014 and 2019. The idea was to deliver an e commerce style experience for telco products. It sounds very simple, but it's incredibly hard.

- What are the benefits that you've really seen being able to connect both marketing and commerce cloud together? And now we are sort of accelerating with personalization further through abandoned card, transactional emails, um, attachment options. That makes perfect sense.

- We saw about 67% increase in the cart to checkout conversion rate. The automation is almost somewhere between 97 and 99%. We're seeing good success with the abandoned cart, about 19%.

- Customer expectations are obviously rising ever so quickly. With data proliferation happening at an unprecedented pace, it's becoming more and more important to be able to personalize every single step of that customer journey. That's why we're also now launching marketing and commerce on a single platform.

- All the commerce events like order confirmation, shopper registration, forget password, they'll be readily available in marketing cloud to consume and create automation. Have you heard about agent force is our next generation super powerful, uh, that AI powered chat available which can kind of automate your whole selling process.