Marketing Beyond Acquisition: Retention and Adoption in Tech

Notes:

        
- Natasha Janek is a product marketer working on the tech industry here at Salesforce. Make all of your purchasing decisions based on products and services available today. Thank you to everyone joining us here today.

- Data cloud unlocks that product adoption data so that you can personalize customer journeys every step of the way. Studies show that free trials boost conversions by 25% to 50%. Here at Salesforce, we love gamifying our onboarding. Post sales is the most important part of the journey when it comes to driving long term customer lifetime value.

- Nisha: Nvidia has many product offerings across your gaming business. Can you tell us a little bit about them and your role and maybe some of the objectives that are top of mind for you? Nisha: I lead the lifecycle marketing practice at Nvidia.

- Ng: The biggest challenge for us as marketers is providing that differentiated value. We look to educate our free users. What is the perceived value that you will get if you go into a higher tier? We use data on our customers to derive personalized offers.

- How are you leveraging journeys and personalization to improve retention and customer experiences? At Nvidia, we've done a lot of work to get to that unified customer profile. For us, sending that message at the right time becomes really critical.

- Campaign agents help you save time by being able to scale that one to one personalization. You can learn more about agent force on the campground through demos and ask the expert sessions. Be sure to scan this QR code to check out sessions that are available the rest of the week here at Dreamforce.