Marketing and Commerce at Dreamforce 2024

Notes:

        
- To unpack the biggest innovations for marketing and commerce, I'm joined by a panel of experts. And today we're gonna hear how to serve your customers in a whole new way. Welcome, everyone.

- The appliance maker is trying to bring its data together to get a holistic view of its customer. The company uses Salesforce, einstein and Einstein optimization on its emails. Around time, email open rates went up by 206%. And our click through rates were 112%.

- All right. Well with the shift from b to b to now direct to consumer sales channels, what are the advantages? And you touched on some of them but really using that streamlined commerce solution.

- It gives us much more chance to personalize and do more complex decisioning. It really aligns with Salesforce. I love kind of getting to peek behind the curtain of a brand. How you guys are using strategy and using the tools to interact with customers.

- So can you elaborate a little bit more on the results you're seeing from these data driven marketing and commerce experiences? Oh, yes. We're getting a lot of repeat, um, custom from our architects and designers. And then those open rates plus 206% is obviously an indication that we're doing well in terms of what we're sending to our customers.

- Sanjay Sharma, Hannah Yassin and Sharon Goldenberg talk about digital commerce. Getting commerce embedded along the parts of the customer journey. Customer centricity is key for us. We track pretty much every click on the website. We decide dynamically what to present at the right time.